Think about clothing labels, tvs, computers, even your toothpaste. Logos are a vital part of branding your business that will help to create recognition for your company within the market. In this course, we are going to go over the Basics of branding, understanding what a brand identity is and why it is important for your creative small business or etsy shop and we will be designing a simple logo for your brand. Be on the look out for the next class: Elevating Your Brand with Packaging Design for Your Etsy Shop. This class will be the first in a 2 part series dedicated to branding. You will also get to create your own logo in a simple and efficient way using open source assets from places like or. Not only will you get a better understanding of branding and how it applies to business, but I will also offer insights on how I work on logo design with clients and how you can apply that process to designing your own logo and branding identity. So, we are going to do just that in this class. I often teach marketing and design courses and I wanted to bring one of my favorite courses (The Fundamentals of Branding and Identity Design) to the digital space for small business owners who are looking to understand and establish their own brand identity. In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. You may know me from my previous courses on skillshare or from my YouTube channel: The Creative Studio where I share behind the scenes of tuning my creative business as well as creative design and art tutorials. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. ![]() ![]() I’m Jen Lezan and I’ll be your teacher for this course. Hello everyone welcome to my latest skillshare class.
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